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The Importance of Incorporating Statistical Analysis Software into Your Mortgage Technology

Integrating your mortgage technology systems means more than just simplifying and speeding up your workday processes. If you choose to include it, statistical analysis software can provide you with facts that will help you determine what you’re doing right and in which areas you could improve.

How Statistical Analysis Software Can Help You Improve Your Process

Whether you’re using them for your internal processes or to track traffic to your website, the power of analytics can be truly amazing. Statistical analytics software can provide you with:

  • • a general idea of who your ideal customers are.
  • • their age groups.
  • • details about how long users were on your website, and if they viewed several pages or just one. 
  • • information about the general geographic areas where your website traffic is coming from.
  • • information about what brought viewers to your site, such as whether they went to it directly or as a result of seeing one of your posts on social media. Statistical Analysis Software can help you identify how to find your prospective clients.
  • • the ability to track phone calls into your place of business.
  • • information about whether a user is new to your site or a returning visitor.
  • • comparisons about what you need to know in order for you to determine fluctuations, whether it’s day-to-day, week-to-week, month-to-month, or by the year.
  • You can then use these facts to chart data and analyze patterns, allowing you to focus your energy on trends that are working. Incorporating statistical analysis software into your systems will also allow you to track your income, expenses, investments, and ROI. Further, having this information on hand can help you identify how to best use your advertising budget, where to find your prospective customers, and which social media sites are most likely to bring them to your website.
  • When it comes to mortgage technology specifically, you can combine general financial trends with your analytics to come up with a comprehensive view of what’s currently happening in the market. As a result, you can provide your customers with better guidance and protection when it comes to their mortgage-related decisions.
  • In addition to tracking online analytics, statistical analysis software can help you document and chart day-to-day internal processes as needed.

What Statistical Analysis Can Do for You

Because each industry needs different types of information, each will use statistical measurements in different ways. But the bottom line is this: statistical analysis is all about facts. When you know these facts with certainty, you can improve upon what is working and eliminate or modify those things that are not. No matter what, you, your customers, and your business win in the end.

For more specific information about how you can improve your mortgage technology, contact us through our Clarity Technologies website or by phone at (480) 418-3428.

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