Why Mortgage Lenders Should Improve Digital Strategies
We don’t need to tell you: there’s a lot of competition out there when it comes to mortgages. Fortunately, regularly updating your websites with relevant, timely, educational information while boosting your activity on your social media sites can place you ahead of the competition. If you’re not already working to improve your online presence, you should start – and start today. Following are only some of the reasons why mortgage lenders should improve digital strategies.
1. You become more relevant in the “eyes” of the search engines.
In order to rank higher in search results, you must do several things, but for the sake of this discussion, we’ll only mention the following two.
One is to regularly update your website with useful information. The search engines want to point searchers to reliable, current websites.
The other is to actively post on your social media sites. The search engines count that too as they’re ranking you. Why? They will realize when you have an engaged audience, and that makes you more of a reliable source.
2. People search the internet first.
Keeping that first point in mind, remember that people who are looking for a mortgage company will search the internet in order to find the best one. And the higher you are in those searches, the more likely those homebuyers are to see the name of your business and contact you.
3. Millennials are buying houses.
Many of the people in your target audience are young adults who do everything online. You want to make it easy for them to find you and also think of you first, and you can do so by remaining high up in the rankings.
4. Competition is fierce.
You simply want to beat out the competition, and staying relevant and active online is one of the best ways to do so.
5. Borrowers want to trust the source.
With smart digital strategies, your mortgage business can steadily remain at the top of the rankings. As a result, people who are interested in obtaining a mortgage are more likely to trust your brand.
6. Smart digital strategies improve communication with prospects.
In addition to bringing in business, improving your online presence provides you with another way of communicating with your past, current, and future clients. You can learn what they were happy with, what disappointed them, and what they want now – helping you improve not only your digital strategies but your overall business efforts.
7. When you improve digital strategies, it keeps you on your toes.
You don’t want what you’re doing and the way you’re thinking to get stale. It’s important to keep up with trends and relevant conversations and reviews.
8. You can integrate your social media efforts with analytics.
When you integrate analytics software into your mortgage technology, your decisions about your business can be supported by the facts. Website analytics will allow you to determine where to find your prospects, who is visiting your website, how they came to your site, and the general area where those visitors were located when they visited your site. You can also learn about spikes and dips in traffic and address them accordingly.
It’s clear that mortgage lenders should improve digital strategies, but there’s a whole lot involved in doing it, especially because you don’t want to stick with the basics. Incorporating technology specific to the mortgage industry can give you a more comprehensive view of everything that is important to your business when it comes to online traffic.
To learn more about what Clarity Technologies can do for your mortgage business, contact us online or by phone at (480) 418-3428.