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Integrating your mortgage technology systems means more than just simplifying and speeding up your workday processes. If you choose to include it, statistical analysis software can provide you with facts that will help you determine what you’re doing right and in which areas you could improve.

How Statistical Analysis Software Can Help You Improve Your Process

Whether you’re using them for your internal processes or to track traffic to your website, the power of analytics can be truly amazing. Statistical analytics software can provide you with:

  • • a general idea of who your ideal customers are.
  • • their age groups.
  • • details about how long users were on your website, and if they viewed several pages or just one. 
  • • information about the general geographic areas where your website traffic is coming from.
  • • information about what brought viewers to your site, such as whether they went to it directly or as a result of seeing one of your posts on social media. Statistical Analysis Software can help you identify how to find your prospective clients.
  • • the ability to track phone calls into your place of business.
  • • information about whether a user is new to your site or a returning visitor.
  • • comparisons about what you need to know in order for you to determine fluctuations, whether it’s day-to-day, week-to-week, month-to-month, or by the year.
  • You can then use these facts to chart data and analyze patterns, allowing you to focus your energy on trends that are working. Incorporating statistical analysis software into your systems will also allow you to track your income, expenses, investments, and ROI. Further, having this information on hand can help you identify how to best use your advertising budget, where to find your prospective customers, and which social media sites are most likely to bring them to your website.
  • When it comes to mortgage technology specifically, you can combine general financial trends with your analytics to come up with a comprehensive view of what’s currently happening in the market. As a result, you can provide your customers with better guidance and protection when it comes to their mortgage-related decisions.
  • In addition to tracking online analytics, statistical analysis software can help you document and chart day-to-day internal processes as needed.


What Statistical Analysis Can Do for You

Because each industry needs different types of information, each will use statistical measurements in different ways. But the bottom line is this: statistical analysis is all about facts. When you know these facts with certainty, you can improve upon what is working and eliminate or modify those things that are not. No matter what, you, your customers, and your business win in the end.

For more specific information about how you can improve your mortgage technology, contact us through our Clarity Technologies website or by phone at (480) 418-3428.


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SDK Development

It’s clear that merging different processes can help you work faster and simplify your workday. Effective CRM integration is one step that will help you work more efficiently for a number of reasons.

If you’re not familiar with these concepts or what CRM integration can do for your businesses, read on.

Benefits of Effective CRM Integration


In case you’re not familiar with the technology, CRM stands for Customer Relationship Management. It’s a digital system that allows you to track your interactions with existing customers and prospective clients. CRM platforms generally include lead, email marketing, and campaign management, as well as sales forecasting, customer support such as live chats, and call center management.


When you work with a reliable technology consultant, you can integrate your CRM with other tools you regularly use in your industry, such as your enhanced analytics and ERP (Enterprise Resource Planning) systems. An ERP system allows you to include information about internal operations, so when you merge that information together with information about your external efforts, you’ll end up with a more comprehensive system.


As a result, effective CRM integration enables you to:

• analyze the effectiveness of your strategies.Effective CRM integration can help you improve your work processes.

• determine which stage each prospect is in within the buyer’s journey.

• take note of which member of your organization is communicating with each prospect.

• keep in touch with existing customers in order to maintain relationships and grow your client base.

• maintain a more complete database of employees and clients as well as contractors or service agencies you might use.

• improve communication in general.

• remind existing customers that they should take advantage of your services again, such as informing them that they are due for their annual eye exam or that their vehicle is due for that oil change.

• identify whether or not your prospects are still interested in your product or service.


That last part is especially important because if specific individuals have asked not to be contacted anymore, your business could be penalized for continuing to contact them. It also helps you avoid wasting your time, such as by contacting someone to see if they want to buy your product when they already have.

Customized Solutions for Effective CRM Integration


Technology software can be complicated and complex. Each industry uses its own tools and resources, so there is usually no catch-all answer for every business in every field. That’s why it’s important to seek the help of a technology consulting firm that can customize solutions to meet your specific needs.


For more information about our services, contact us through our Clarity Technologies website or call us at (480) 418-3428. We’ll be happy to tell you how we can help you improve your digital systems and processes.


Contact Us at Clarity Technologies

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