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Having the ability to engage today’s homebuyers is no small task. Their time is precious, they have an immense number of resources, they educate themselves more than ever before, and they’re more selective than homebuyers in generations before them. However, knowing the tools and options that can attract today’s homebuyers is a critical step toward gaining their attention. The next step is actually implementing the tools within your technology systems, website, and social media pages.

4 Tools and Options that can Attract Today’s Homebuyers


Beyond a beautiful home and a fantastic financial arrangement, do you know what today’s homebuyers are looking for? If not, consider the following as a framework:

1. Today’s homebuyers are exceptional when it comes to money management skills.


Having the right tech tools and options for homebuyers can help you attract them to your mortgage loan business while building their trust.If you can provide your potential borrowers with online calculators, apps that track the lifetime of their mortgage, and similar tools, they’ll appreciate it. From there, you can build on that newfound trust.

Can you provide them with financial management answers, helpful solutions, and general assistance?


2. Potential homebuyers research their options thoroughly before making a decision.


Many businesses just like yours are competing for those potential borrowers’ attention. Your mortgage firm needs to be visible in every way to ensure that they think of you before your competitors. This is where smart social media and marketing strategies are crucial.

Are you taking advantage of social media tools as effectively as possible to grow your leads?


3. Millennials are likely to flip houses or relocate frequently.


Millennial homebuyers tend to move often, and some are in the business of buying and renovating older houses for profit. For that reason, many may hesitate to make a long-term investment in a home, but if you can make them feel comfortable, you’re more likely to win them over.

Do you provide tools that will educate them about ways to move easily or sell houses sooner?

4. Educational resources will bring traffic to your website and social media pages.


Remember that you want to go beyond selling mortgages. You should genuinely provide consumers with sound, practical information that will help them make the right decisions. If you regularly keep your website and social media pages updated with relevant information they want to read, you can:

  • • Gain their trust
  • • Further be seen as a leader in your industry
  • • Keep your website alive and active
  • • Grow your social media followers and activity
  • • Increase leads
  • • Maintain a steady stream of activity indefinitely
  • • Increase your domain authority


Are you providing leads and website visitors with the facts they need to make the most informed decisions? Are you posting to your site and social channels regularly? Are you streaming business and real estate news, perhaps?

Implementing Effective Strategies

Once you know the tools and options that can attract today’s homebuyers, it’s time to implement them. If you don’t know which options will be most effective, it’s time to learn them. That’s where we come in.


As leading mortgage technology consultants in Arizona, we can help you identify the tools you need and then customize and implement solutions. Contact us for more information and ideas.

Contact us at Clarity Technologies for more information about tech tools and options that can attract today's homebuyers.

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